How to Crush It with Crowdfunding (Part 1 of 3)

  With the introduction of crowdfunding platforms, everyone’s ability to bring their idea to market got a massive boost of assistance. In many ways, Kickstarter and other crowdfunding platforms such as IndieGoGo and GoFundMe, are the ultimate muse testing platforms. This post will focus specifically on Kickstarter – arguably the largest crowdfunding platform with over…

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Quick Start Idea Validation using Trends

Editor’s note: Today’s post includes a video walk-through showing you exactly how to use Google Trends in under 5 minutes. Read the post, then check out the video by clicking HERE.   Discovering whether or not your product or business idea is trending – or part of a larger theme that is gaining in popularity…

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Finding Success in Failure

(Photo Credit) 9 out of 10 businesses fail; so I came up with a foolproof plan – create ten businesses. – Robert Kiyosaki (Click to Tweet) Kiyosaki’s quote embodies the spirit of ensuring success. But when it comes to entrepreneurship, there’s really no foolproof way to avoid failure. Fairly fresh off the heels of our…

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Will it Fly? Book Launch Team and Book Review

(Photo Credit) Although we talk about [and even recommend] books a lot on Testing the Muse, I’ve never formally written a book review post. Admittedly, this is a bit of a last minute decision to write a whole post, rather than my typical email. But I really felt compelled to provide a little more than…

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Focus for 2016

(Photo Credit) Looking back over my Plans for 2015 blog post (January 10, 2015), I was pleasantly surprised to have hit many of the marks that I had set out to achieve. “Surprised” being the operative word…   Brief Recap of 2015 Before even measuring up, I knew it was a super productive year, but…

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Idea Validation and Analyzing Results

(Photo Credit – and how you can create product mockups just like this!) Wow – it’s been a long, protracted process; but honestly, it’s been a blast to go through this with you, step-by-step. I’ve stated before that this example of Testing the Muse in Practice could’ve literally been done in a fraction of the…

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Copywriting Tips for Online Ads

(Photo Credit) It’s time to round out our discussion on online advertising with some quick tips on good copywriting (i.e. how to write content that is compelling and persuasive). This article works in conjunction with some of our recent posts on how I write compelling online ads (the techniques), mastering Google AdWords, and validating your…

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Validating your Idea using Facebook Ads

(Photo Credit) In continuation of our previous article on validating your offer with advertising, we approach the validation process using advertisements in three phases, as follows: Run a broad campaign in Google AdWords (Phase 1) – complete; Take those results and run a scoped campaign in Facebook Ads (Phase 2); and Analyze the entire set…

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