Idea Validation and Analyzing Results

(Photo Credit – and how you can create product mockups just like this!) Wow – it’s been a long, protracted process; but honestly, it’s been a blast to go through this with you, step-by-step. I’ve stated before that this example of Testing the Muse in Practice could’ve literally been done in a fraction of the…

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Copywriting Tips for Online Ads

(Photo Credit) It’s time to round out our discussion on online advertising with some quick tips on good copywriting (i.e. how to write content that is compelling and persuasive). This article works in conjunction with some of our recent posts on how I write compelling online ads (the techniques), mastering Google AdWords, and validating your…

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Validating your Idea using Facebook Ads

(Photo Credit) In continuation of our previous article on validating your offer with advertising, we approach the validation process using advertisements in three phases, as follows: Run a broad campaign in Google AdWords (Phase 1) – complete; Take those results and run a scoped campaign in Facebook Ads (Phase 2); and Analyze the entire set…

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Validating your Offer with Advertising

(Photo Credit) In a recent post, I shared my personal framework for How I Write Compelling Online Ads. Now that you’ve got a comprehensive set of potential ads, it’s time to set up your advertising campaign to validate your offer. I approach the validation process and testing using advertisements in three phases, as follows: Run…

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Mastering Google AdWords

(Photo Credit) In a recent post, I detailed exactly How I Write Compelling Online Ads, specifically designed to be used on Google’s AdWords platform. If you followed those instructions, you would now have a comprehensive set of advertisements you can begin using to validate your offer. Before we jump back into our real-time experiment and…

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How I Write Compelling Online Ads

(Photo Credit)   Welcome to Part 10 of our real-time experiment – Testing the Muse in Practice. Originally I had entitled this post “How to Write Compelling Online Ads”, but decided to tone down the rhetoric a tad.   What this post will really do is share the process that I use to write online…

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Using Analytics to Measure Success

(Photo Credit)   Now that we’re back from a prolonged hiatus, it’s time to jump right into Part 9 of our real-time experiment – Testing the Muse in Practice. Over the next several posts, we’re examining how to test your offer using online advertising.   If you’ve read up to our last post in the…

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