Discovering Profitable Book Ideas

(Photo credit)   So you want to write a book…   Maybe you’ve been inspired by our last several posts about building and leveraging an audience, and finally converting your content creation into a career.   Or perhaps you’ve always had tons of awesome book ideas you wanted to write about! Wait, maybe too many…

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99 Ways to Improve SEO (Part 2)

  Welcome to Part 2 in our series detailing ways to improve your website’s SEO!   Again, SEO (or Search Engine Optimization) is any actions designed to improve your website’s search engine rankings.   This last half of our “99 Ways to Improve SEO” focuses on how to facilitate the indexing of your site, as…

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99 Ways to Improve SEO

  With so many elements involved in designing and maintaining an online presence, sometimes it’s easy to forget that our websites need some behind the scenes technical lovin’ too (that’s SEO, not S-E-… well, you get the picture).   While not nearly as sexy as technical lovin’ sounds, it’s extremely important for the health and…

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Quick Start Idea Validation using Trends

  Editor’s note: Today’s post includes a video walk-through showing you exactly how to use Google Trends in under 5 minutes. Read the post, then check out the video by clicking HERE.   Discovering whether or not your product or business idea is trending – or part of a larger theme that is gaining in…

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Idea Validation and Analyzing Results

(Photo Credit – and how you can create product mockups just like this!) Wow – it’s been a long, protracted process; but honestly, it’s been a blast to go through this with you, step-by-step. I’ve stated before that this example of Testing the Muse in Practice could’ve literally been done in a fraction of the…

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Using Analytics to Measure Success

(Photo Credit)   Now that we’re back from a prolonged hiatus, it’s time to jump right into Part 9 of our real-time experiment – Testing the Muse in Practice. Over the next several posts, we’re examining how to test your offer using online advertising.   If you’ve read up to our last post in the…

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Time for a Reboot

(Photo Credit) Hello again! Yes, it has been awhile. My bad. This post has been a long time coming, and I’m embarrassed to even type it out, but… I’ve neglected you. I sincerely apologize. My professional day-job can often be demanding, and a project came up this year that was all-encompassing. This made it very…

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Building Your Product’s Website

(Photo Credit) Fresh off the release of our first app, let’s get back down to the business of testing. This is the continuation of our real-time experiment, Testing the Muse in Practice (Part 8). If you can’t tell, I’m eager to get moving on this. Admittedly (and purposefully), I’ve drawn out this process for the…

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