4 Tips to Tighten up Your Sales Copy

  When it comes to writing any kind of marketing and sales copy for your business, you have to remember that simplicity sells.   With the power of the internet in the convenience of our pockets, our homes, and around us all day long, people are constantly reading. Advertisements on television and on the internet…

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Killer Copywriting for the Digital Age

  Why do entrepreneurs need copywriting in the digital age?   With the internet in everyone’s pocket, the main way to get your big idea out into the world is online, of course.   And the internet still largely runs on words – blogs, emails, even 140 character social media posts: it’s all “copy”.  …

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Giving Your Product an Identity Through Branding

(Photo Credit) This post is Part 6 of our continuing series, Testing the Muse in Practice – our first real-time experiment. In this installment, we’re going to push the limits of our creativity. It’s essentially a process of building a product and “brand” from the ground-up, so it resembles (from all outward appearances) a full-blown…

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