Creating your Customer Avatar

(Image Credit)   One of the joys (and major challenges) of running a blog dedicated to dreaming up, researching and ultimately validating business ideas – for myself and others – is that sometimes you actually come across one that is a huge hit!   That’s a great problem to have, don’t get me wrong!  …

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4 Tips to Tighten up Your Sales Copy

  When it comes to writing any kind of marketing and sales copy for your business, you have to remember that simplicity sells.   With the power of the internet in the convenience of our pockets, our homes, and around us all day long, people are constantly reading. Advertisements on television and on the internet…

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Killer Copywriting for the Digital Age

  Why do entrepreneurs need copywriting in the digital age?   With the internet in everyone’s pocket, the main way to get your big idea out into the world is online, of course.   And the internet still largely runs on words – blogs, emails, even 140 character social media posts: it’s all “copy”.  …

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Copywriting Tips for Online Ads

(Photo Credit) It’s time to round out our discussion on online advertising with some quick tips on good copywriting (i.e. how to write content that is compelling and persuasive). This article works in conjunction with some of our recent posts on how I write compelling online ads (the techniques), mastering Google AdWords, and validating your…

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How I Write Compelling Online Ads

(Photo Credit)   Welcome to Part 10 of our real-time experiment – Testing the Muse in Practice. Originally I had entitled this post “How to Write Compelling Online Ads”, but decided to tone down the rhetoric a tad.   What this post will really do is share the process that I use to write online…

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