Creating your Customer Avatar

(Image Credit)   One of the joys (and major challenges) of running a blog dedicated to dreaming up, researching and ultimately validating business ideas – for myself and others – is that sometimes you actually come across one that is a huge hit!   That’s a great problem to have, don’t get me wrong!  …

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5 Tricks for Focus

(Image Credit)   We all have that one friend that always seems to get more done, even though they’re working with the same 24 hour day as everybody else.   How do they do it? In short, good habits that increase focus and productivity.   We talked plenty about productivity and using your time wisely…

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Finding the Time

(Image Credit)   There should be no illusions about this fact: great results come from hard work. There are no overnight successes, despite the way it may be reported, represented or seen from the outside.   We often only hear about the “event” (e.g. receiving seed funding, a buyout, or going public, etc.), versus the…

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What’s Your Market Potential?

  How do you tell if your “million dollar idea” isn’t just a $10 idea?   You assess the market potential of your idea. This is probably the most important step any entrepreneur can take to validate their idea because your potential market is basically how much money your product can make.     What…

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4 Tips to Tighten up Your Sales Copy

  When it comes to writing any kind of marketing and sales copy for your business, you have to remember that simplicity sells.   With the power of the internet in the convenience of our pockets, our homes, and around us all day long, people are constantly reading. Advertisements on television and on the internet…

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Crowdfunding vs. Bootstrapping

  “It takes money to make money.”   While I’m not in full agreement with this saying, there’s no doubt you’ve heard it before – whether in an old gangster movie, or from a seasoned business owner.   It’s a hurdle that every entrepreneur will likely face at some point in their entrepreneurial journey.  …

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Unique Ways to Validate a Physical Product

So you have an idea for a physical product that you want to bring to life. It’s your passion, your fire. You know it will work. You believe in it… but will everybody else? This is where market testing comes in. But it can be expensive, right? And time consuming? And best handled by experts?…

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