Unique Ways to Validate a Physical Product

So you have an idea for a physical product that you want to bring to life. It’s your passion, your fire. You know it will work. You believe in it… but will everybody else? This is where market testing comes in. But it can be expensive, right? And time consuming? And best handled by experts?…

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Finding Success in Failure

(Photo Credit) 9 out of 10 businesses fail; so I came up with a foolproof plan – create ten businesses. – Robert Kiyosaki (Click to Tweet) Kiyosaki’s quote embodies the spirit of ensuring success. But when it comes to entrepreneurship, there’s really no foolproof way to avoid failure. Fairly fresh off the heels of our…

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Will it Fly? Book Launch Team and Book Review

(Photo Credit) Although we talk about [and even recommend] books a lot on Testing the Muse, I’ve never formally written a book review post. Admittedly, this is a bit of a last minute decision to write a whole post, rather than my typical email. But I really felt compelled to provide a little more than…

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Idea Validation and Analyzing Results

(Photo Credit – and how you can create product mockups just like this!) Wow – it’s been a long, protracted process; but honestly, it’s been a blast to go through this with you, step-by-step. I’ve stated before that this example of Testing the Muse in Practice could’ve literally been done in a fraction of the…

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Validating your Idea using Facebook Ads

(Photo Credit) In continuation of our previous article on validating your offer with advertising, we approach the validation process using advertisements in three phases, as follows: Run a broad campaign in Google AdWords (Phase 1) – complete; Take those results and run a scoped campaign in Facebook Ads (Phase 2); and Analyze the entire set…

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Validating your Offer with Advertising

(Photo Credit) In a recent post, I shared my personal framework for How I Write Compelling Online Ads. Now that you’ve got a comprehensive set of potential ads, it’s time to set up your advertising campaign to validate your offer. I approach the validation process and testing using advertisements in three phases, as follows: Run…

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How I Write Compelling Online Ads

(Photo Credit)   Welcome to Part 10 of our real-time experiment – Testing the Muse in Practice. Originally I had entitled this post “How to Write Compelling Online Ads”, but decided to tone down the rhetoric a tad.   What this post will really do is share the process that I use to write online…

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Building Your Product’s Website

(Photo Credit) Fresh off the release of our first app, let’s get back down to the business of testing. This is the continuation of our real-time experiment, Testing the Muse in Practice (Part 8). If you can’t tell, I’m eager to get moving on this. Admittedly (and purposefully), I’ve drawn out this process for the…

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