How to Think of Business Ideas using Facebook

  The following is a guest post by Mike Nesselbeck, founder of Business Idea Insight – an online resource designed to help aspiring entrepreneurs build the lifestyle they deserve by first coming up with a killer business idea!   Mike reached out to me earlier this year, as we obviously both share similar interests in…

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Idea Validation and Analyzing Results

(Photo Credit – and how you can create product mockups just like this!) Wow – it’s been a long, protracted process; but honestly, it’s been a blast to go through this with you, step-by-step. I’ve stated before that this example of Testing the Muse in Practice could’ve literally been done in a fraction of the…

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Copywriting Tips for Online Ads

(Photo Credit) It’s time to round out our discussion on online advertising with some quick tips on good copywriting (i.e. how to write content that is compelling and persuasive). This article works in conjunction with some of our recent posts on how I write compelling online ads (the techniques), mastering Google AdWords, and validating your…

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Validating your Idea using Facebook Ads

(Photo Credit) In continuation of our previous article on validating your offer with advertising, we approach the validation process using advertisements in three phases, as follows: Run a broad campaign in Google AdWords (Phase 1) – complete; Take those results and run a scoped campaign in Facebook Ads (Phase 2); and Analyze the entire set…

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Using Analytics to Measure Success

(Photo Credit)   Now that we’re back from a prolonged hiatus, it’s time to jump right into Part 9 of our real-time experiment – Testing the Muse in Practice. Over the next several posts, we’re examining how to test your offer using online advertising.   If you’ve read up to our last post in the…

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