Idea Validation and Analyzing Results

(Photo Credit – and how you can create product mockups just like this!) Wow – it’s been a long, protracted process; but honestly, it’s been a blast to go through this with you, step-by-step. I’ve stated before that this example of Testing the Muse in Practice could’ve literally been done in a fraction of the…

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Giving Your Product an Identity Through Branding

(Photo Credit) This post is Part 6 of our continuing series, Testing the Muse in Practice – our first real-time experiment. In this installment, we’re going to push the limits of our creativity. It’s essentially a process of building a product and “brand” from the ground-up, so it resembles (from all outward appearances) a full-blown…

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Turning our Intangible Idea into a Tangible Product

The process of turning an intangible (idea) into a tangible (product) is called “productization”. Determining the format for this transformation, specifically for our first real time experiment – Testing the Muse in Practice (Part 4) – is the focus of this post. Yep, you read that correctly – this is Part 4 of our ongoing…

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