Unique Ways to Validate a Physical Product

So you have an idea for a physical product that you want to bring to life. It’s your passion, your fire. You know it will work. You believe in it… but will everybody else? This is where market testing comes in. But it can be expensive, right? And time consuming? And best handled by experts?…

Read More

Focus for 2016

(Photo Credit) Looking back over my Plans for 2015 blog post (January 10, 2015), I was pleasantly surprised to have hit many of the marks that I had set out to achieve. “Surprised” being the operative word…   Brief Recap of 2015 Before even measuring up, I knew it was a super productive year, but…

Read More

Idea Validation and Analyzing Results

(Photo Credit – and how you can create product mockups just like this!) Wow – it’s been a long, protracted process; but honestly, it’s been a blast to go through this with you, step-by-step. I’ve stated before that this example of Testing the Muse in Practice could’ve literally been done in a fraction of the…

Read More

Validating your Idea using Facebook Ads

(Photo Credit) In continuation of our previous article on validating your offer with advertising, we approach the validation process using advertisements in three phases, as follows: Run a broad campaign in Google AdWords (Phase 1) – complete; Take those results and run a scoped campaign in Facebook Ads (Phase 2); and Analyze the entire set…

Read More

Validating your Offer with Advertising

(Photo Credit) In a recent post, I shared my personal framework for How I Write Compelling Online Ads. Now that you’ve got a comprehensive set of potential ads, it’s time to set up your advertising campaign to validate your offer. I approach the validation process and testing using advertisements in three phases, as follows: Run…

Read More

How I Write Compelling Online Ads

(Photo Credit)   Welcome to Part 10 of our real-time experiment – Testing the Muse in Practice. Originally I had entitled this post “How to Write Compelling Online Ads”, but decided to tone down the rhetoric a tad.   What this post will really do is share the process that I use to write online…

Read More

Using Analytics to Measure Success

(Photo Credit)   Now that we’re back from a prolonged hiatus, it’s time to jump right into Part 9 of our real-time experiment – Testing the Muse in Practice. Over the next several posts, we’re examining how to test your offer using online advertising.   If you’ve read up to our last post in the…

Read More

Building Your Product’s Website

(Photo Credit) Fresh off the release of our first app, let’s get back down to the business of testing. This is the continuation of our real-time experiment, Testing the Muse in Practice (Part 8). If you can’t tell, I’m eager to get moving on this. Admittedly (and purposefully), I’ve drawn out this process for the…

Read More