Using Analytics to Measure Success

(Photo Credit)   Now that we’re back from a prolonged hiatus, it’s time to jump right into Part 9 of our real-time experiment – Testing the Muse in Practice. Over the next several posts, we’re examining how to test your offer using online advertising.   If you’ve read up to our last post in the…

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Building Your Product’s Website

(Photo Credit) Fresh off the release of our first app, let’s get back down to the business of testing. This is the continuation of our real-time experiment, Testing the Muse in Practice (Part 8). If you can’t tell, I’m eager to get moving on this. Admittedly (and purposefully), I’ve drawn out this process for the…

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Giving Your Product an Identity Through Branding

(Photo Credit) This post is Part 6 of our continuing series, Testing the Muse in Practice – our first real-time experiment. In this installment, we’re going to push the limits of our creativity. It’s essentially a process of building a product and “brand” from the ground-up, so it resembles (from all outward appearances) a full-blown…

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